Bloomsbury Football x IWD24’ ⸻ “A Seat At The Table”

For IWD, this year we decided to explore inclusivity and representation in football; in particular the need for more female coaches.

We partnered with Bloomsbury Football to bring to life ‘A Seat At The Table’ a series that recognises and celebrates the female coaches within their community.

  • To create a campaign spotlighting Bloomsbury Football’s community and the female coaches within their network on International Women’s Day, March 8 2024.

  • Creative Director - Martha Omasoro

    Photographer - Jade Keshia Gordon

    Video/Edit - Charlie Firth

    ACD/Copy - Eboni Lamine

    Assistant Videographer - Miriam Omasoro

    Assistant Photographer - Eva Katherine

    Bloomsbury Football

    Marketing Manager - Isabella Chauzy

    Coach 1 - Beth Freeman

    Coach 2 - Morgan Briggs

    Coach 3 - Sasha Lewin

Check out more of the campaign assets on our Instagram.

As seen on

“It was great working with Jade and Martha to develop our campaign 'A Seat at the Table'. They were both fully engaged in the creative process and took the time to really understand Bloomsbury Football's brand, mission and what we wanted to achieve with this campaign. 

Both were great at communicating throughout the project, and proactive in responding to and building around feedback. The final creative output was better than we ever could have imagined - Jade worked with our coaches to make them feel comfortable and the resulting shots really reflect who they are as individuals. The overall creative is so effective. Thank you!”

Bloomsbury Football

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FIFA WWC 23’ ‘Momentum On’