Bloomsbury Football x IWD24’ ⸻ “A Seat At The Table”
For IWD, this year we decided to explore inclusivity and representation in football; in particular the need for more female coaches.
We partnered with Bloomsbury Football to bring to life ‘A Seat At The Table’ a series that recognises and celebrates the female coaches within their community.
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To create a campaign spotlighting Bloomsbury Football’s community and the female coaches within their network on International Women’s Day, March 8 2024.
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To further amplify Bloomsbury Football and their impact, the campaign was picked up in the press and was distributed to the most relevant influencers and fan pages within the MOLO network, enabling the football community to rally behind this message and generate impressive organic reach.
The campaign exceeded the expectations of the Bloomsbury Football community and with the campaign premiering on Stylist for International Women’s day.
Distributed across Instagram, LinkedIn, TikTok and Twitter, these were the totalled results: 22.3k reach, 22.8k video plays, 29.3k impressions and 19h hr 56 mins of watch time.
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Photographer - Jade Keshia Gordon
Creative Director - Martha Omasoro
Video/Edit - Charlie Firth
ACD/Copy - Eboni Lamine
Assistant Videographer - Miriam Omasoro
Assistant Photographer - Eva Katherine
Bloomsbury Football
Marketing Manager - Isabella Chauzy
Coach 1 - Beth Freeman
Coach 2 - Morgan Briggs
Coach 3 - Sasha Lewin
Check out more of the campaign assets on our Instagram.
As seen on
“It was great working with Jade and Martha to develop our campaign 'A Seat at the Table'. They were both fully engaged in the creative process and took the time to really understand Bloomsbury Football's brand, mission and what we wanted to achieve with this campaign.
Both were great at communicating throughout the project, and proactive in responding to and building around feedback. The final creative output was better than we ever could have imagined - Jade worked with our coaches to make them feel comfortable and the resulting shots really reflect who they are as individuals. The overall creative is so effective. Thank you!”
⸻ Bloomsbury Football