To mark their 10 year anniversary in 2024, we partnered with East London Ladies FC to champion the team and the contributions/impact founder Viv Jeffers has made to grassroots football over the last decade.

To further amplify East London Ladies FC and their legacy, the campaign picked up coverage in Soccerx, Beyond The Pitch, Since71 and Inside World Football. With the documentary release receiving support from COPA90.

Distributed across Instagram, X, Youtube. The campaign amassed the following total results:

Instagram and X:

Video Plays: 19,447 | Accounts Reached: 31,631 | Impressions: 34,224 | Watch times: 20 hours 45 minutes 35 seconds

Youtube:

Views: 135 | Watch time (Hours): 5.9 | Average View Duration: 2:36 | Average View Percentage: 26.20%

MOLO Credits

Director/Editor - Martha Omasoro

Photographer - Jade Keshia Gordon

DOP - Charlie Firth

Colourist - Emmanuel Benjamin

East London Ladies FC

Viv Jeffers

Elena Bodnarescu

Roda Abiib

Mona Xue

Nic Makomva

Rebecca Sjögerud

Jess D

Special Thanks

@gungho for gifting @newbalancefootball boots for the talent

@copa90 for supporting the release

@richlondon____ for Viv Jeffers styling, including @truereligion + @cernucci