East London Ladies FC ⸻ “The New Gaffer”

East London Ladies FC and MOLO have teamed up to celebrate one woman’s impact on grassroots football over the last decade; in their new documentary ‘The New Gaffer’.

  • To mark their 10 year anniversary in 2024, we partnered with East London Ladies FC to champion the team and the contributions/impact founder Viv Jeffers has made to grassroots football over the last decade.

  • MOLO Credits

    Director/Editor - Martha Omasoro

    Photographer - Jade Keshia Gordon

    DOP - Charlie Firth

    Colourist - Emmanuel Benjamin

    East London Ladies FC

    Viv Jeffers

    Elena Bodnarescu

    Roda Abiib

    Mona Xue

    Nic Makomva

    Rebecca Sjögerud

    Jess D

    Special Thanks

    @gungho for gifting @newbalancefootball boots for the talent

    @copa90 for supporting the release

    @richlondon____ for Viv Jeffers styling, including @truereligion + @cernucci

Check out more of the campaign assets on our Instagram.

As seen on

6 (1).jpg
3 (1).jpg
ELL CAMPAIGN FINALS-4.jpg
ELL CAMPAIGN FINALS-16.jpg
ELL CAMPAIGN FINALS-12.jpg
ELL CAMPAIGN FINALS-14.jpg
ELL CAMPAIGN FINALS-2.jpg
ELL CAMPAIGN FINALS-5.jpg
ELL CAMPAIGN FINALS-10 (1).jpg
Previous

Bloomsbury Football ⸻ “No Backseats"
Next

Bloomsbury Football x IWD24’ ⸻ “A Seat At The Table”