Bloomsbury Football ⸻ “No Backseats”
Showcasing the stories of three girls supported by the charity: Aniera, Lola, and Alexia.
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To champion the efforts already being made at Bloomsbury Football in redefining the structures that enable them to create a space of inclusive access to football opportunities through their 50/50 girls strategy.
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To increase Bloomsbury Football’s visibility in the earned media space and allow them to demonstrate the impact they are making for youth across London.
Media mentions: BBC London, Soccerex, London World, Your World, Verge and London Daily
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Director & Writer - Martha Omasoro
Photographer - Jade Keshia Gordon
DOP - James Handley
Editor - Lolly Michaels
Check out the campaign assets on Bloomsbury’s Instagram.
“Bloomsbury Football worked with MOLO for the second year in a row for our International Women's Day campaign. Martha and Jade really understood our vision with this concept, and executed the brief on a tight deadline. The team worked really well with the young people in our community and the result was three stories told in a visually powerful way. Thank you MOLO!”
⸻ Bloomsbury Football